Cerveja Foca Commercial: Football Religion

8.0
Watched 1,934 times
Thank you, your vote was recorded and will be displayed soon.
0

Video description

Cerveja Foca has created a campaign, which will either make it or break it.

The Brazilian beer brand raises a very important question (to some, to say the least): doesn’t it really suck when your favorite football team plays, while you’re bending your back at work? Foca has a solution. Since Brazil tolerates every religion, fans should unite for registering football as a religion, which would enable to be excused from work in order to attend the service at the stadium.
What do you think? Sacrilege or a really good business plan?

Added on 18 May 2016
Comments